By Dionna Dash
Leadership letters, staff spotlights, upcoming events, beneficiary stories – there’s so much you can give to donors in a newsletter. Content keeps your supporters engaged, giving them the inside scoop on what’s going on in your organization and all the good their contributions are doing.
Compiling a monthly, quarterly or biannual newsletter is an essential communication piece for a nonprofit, and offering these newsletters in a digital, interactive format can elevate their efficacy and accessibility even further.
Here are three examples of digital newsletters that are enhancing donor engagement, showcasing impact, and providing timely updates.
This quarterly newsletter opens with a digital table of contents that allows for easy navigation to any section that piques a donor’s interest, letting them virtually jump to the content they most want to see.
Featured sections include articles about recent housing bills the government passed, stories of real people who are using the Fair Housing Foundation’s services and a list of upcoming events, complete with links for quick registration.
Buttons are scattered throughout the newsletter, prompting readers to contact the foundation’s leadership or increase their donation.
2. Rochester Area Community Foundation
This quarterly newsletter includes staff spotlights and upcoming events, all listed in Rochester Area Community Foundation’s signature font. With a polished look and a consistent feel, this newsletter easily maintains donors’ attention.
Many of the sections include links to external, related articles so that readers can further explore the topics that interest them. This thoughtful integration of additional resources ensures the content feels both informative and interactive.
3. Jewish Federation of South Palm Beach County
This biannual newsletter opens with a leadership letter that sets the tone for the whole piece. Followed by impactful photos and emotional beneficiary stories, this newsletter touches hearts effortlessly.
The Jewish Federation of South Palm Beach County also includes and thanks lists of donors at the end of the newsletter. While long lists like this can oftentimes become tedious, their clean formatting and vibrant colors in this newsletter make them visually appealing and easy to navigate.