In 2023, nonprofits will face many new challenges. By staying up-to-date on the latest trends and technologies, organizations can better equip themselves to handle whatever comes their way. Utilizing LinkedIn, implementing technology into their workflow, and utilizing video marketing tactics are just a few ways that nonprofits stay ahead of the game. With the right strategies in place, your organization has the potential to make more impact this year than ever before.
To help you get ahead, our team at Yearly has put together our top 7 trends to watch for this year, 2023.
2023 Nonprofit Trends to Watch
1. Use of SaaS
SaaS, or software as a service, is not necessarily a new tech solution. However, its popularity is.
As more and more nonprofits look to differentiate themselves from competitors, improve cost-efficiency, and avoid staff burnout, SaaS has become a go-to tool to work smarter, not harder. Software that helps nonprofits stay technologically relevant, efficient, and effective is only gaining in popularity. Automation and content scheduling tools can help free up time for staff members so they can focus on other aspects of their work. With donor tracking platforms, nonprofits can identify trends in giving and plan accordingly. By implementing new technologies into their workflow, nonprofits are able to save time and money while better managing donor relationships.
As the new year approaches, consider what kinds of software your organization might need. Are you in need of board management software, impact management software, or CRMs (Customer Relationship Management systems)? Or, are you looking to ditch costly paper annual and impact reports and switch to digital? Build digital marketing material that doesn’t require any previous graphic design experience? No matter your nonprofit’s needs, SaaS is often a great solution.
2. Flexible giving
Though the Great Resignation feels like years in the past, its impacts are still looming. While hundreds of thousands of people quit their jobs—and took financial risks—their ability to donate and contribute to causes decreased. Without extra cash, or a dependable paycheck, many doubled down on their philanthropy.
In 2023, nonprofits should ensure flexible giving options. That means supporters should be able to donate any sum of money—from a few dollars to huge endowments. Plus, as younger generations become more active in the philanthropic space, it’s crucial that organizations allow them the ability to any size donation.
3. Video content
If you’re someone with marketing experience, you probably already know that video content is a pretty fruitful marketing strategy. From TikTok to Instagram reels, video has enraptured audiences everywhere.
Of course, it might not be necessary for your nonprofit to be on either of these platforms. However, it is important that nonprofits invest in some kind of video content. Consider embedding video into impact reports or annual reports. Or, even into onboarding materials for board members or volunteers. The more engagement, the better.
4. Unique branding
Like any successful business, nonprofits should have a brand. Or, a unique story, mission, and values that sets them apart from other similar organizations in space.
In an era where personal branding is gaining momentum, it’s important that nonprofits follow in suit. Consider your charity’s unique selling proposition and the niche you fill.
5. Communication
Communication is an evergreen key to nonprofit success. From bringing in new volunteers to retaining donors, thoughtful, intentional communication with stakeholders drives connection and trust in your organization.
In 2023, consider new ways of communicating with your communities and consider what audiences you haven’t yet reached. How can you communicate with them better, and make them feel apart of your organization? Consider reaching them thorugh social media posts, digital reporting, and more.
6. Use of LinkedIn
One trend on the rise is taking advantage of LinkedIn, a social platform that has over 300 million active users each month. Despite the high numbers, only 1% of those users post content weekly—making it an ideal place to share your nonprofit’s mission and build your professional network. For example, by creating a profile page and uploading content related to your mission—like an impact report, case study, or annual report— you can better market your organization’s goals and help increase visibility in the community.
Additionally, you can leverage LinkedIn’s search function to locate potential volunteers or donors who might be interested in supporting your cause. With its wide reach and unique features, LinkedIn is quickly becoming one of the most effective tools for promoting a nonprofit’s mission. Take advantage of this platform now and see how far it can take you!
7. Creative volunteer engagement
Volunteer engagement is an evergreen trend, and 2023 will be no exception. Keeping volunteers engaged should be a priority for any nonprofit, as it helps build relationships with the community and maintain a strong support network. This year, consider implementing new strategies to engage your volunteers, such as recognition programs or virtual volunteer events. Or, focus on offer micro-volunteering opportunities which allow volunteers to contribute to your mission with little effort and little time commitment.
Additionally, focus on expressing gratitude for the volunteers that help make your organization a success. Include them in your video marketing, your annual report, or even your event recap report. The more your nonprofit can recognize their efforts, the better.
The takeaway
While there are plenty of ways that your nonprofit can stay abreast of these trends, most all require an investment in technology.
This year, prevent staff burnout, stand out from competitors, and being in more donations than ever before with an easy to use digital report builder like Yearly. To get started for free, click here.
Josh Kligman is the CEO of Yearly, a platform for nonprofits to create their own digital reports. Josh has been working with nonprofits on annual reports, brand and partnerships since 2011. He is helping nonprofits create more engaging, digital annual and impact reports with Yearly. Throughout his career, Josh has helped launch and run nonprofit brand campaigns and media partnerships nationally and locally, using television, radio and web, to amplify the reach of campaigns and provide demonstrated value for non-profit stakeholders. Josh received his B.A. from American University in Communications and his M.B.A. from American University in Marketing Management and Entrepreneurship.