By Ori Amiel
When creating an impact report, personalization can help enhance donor engagement and retention. By tailoring the communication of your impact and mission to stakeholders’ interests, donors are more likely to recognize the direct effects of their contributions, reinforcing their connection to your cause and inspiring future giving.
Personalizing reports for all of your donors can be time-consuming and challenging, often discouraging nonprofits from pursuing this highly effective engagement strategy. However, tools like Storyraise Reports make it easier for nonprofits to personalize content efficiently, streamlining the process and enhancing the donor experience.
Above all, donors are individuals with unique motivations and expectations. Impact reports are one of many channels that organizations can use to strengthen relationships with donors by recognizing and honoring their personal involvement in the cause.
Josh Kligman, CEO of Storyraise, recently joined Lynne Wester, founder of Donor Relations Group, for a webinar to discuss how to personalize your reports in a way that will foster donor engagement and retention.
Watch the discussion below, or click here for a full transcript of the conversation.
