By Dionna Dash
To get the attention of your donors and increase their engagement, you can make your impact report come to life. To do that, it needs to live where your audience lives: online. Making your report web-based unlocks interactive opportunities to recap your achievements and connect with your stakeholders. Additionally, you can increase efficacy and accessibility, ensuring that all readers have a dynamic experience.
And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future.
By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Discover six best practices for creating an effective digital impact report that increases donor engagement by reading this article from the Storyraise team, featured on Blackbaud’s ENGAGE blog.