How to Write a Compelling Nonprofit Case Study for Donors

We’ll discuss:

• What a nonprofit case study is
• Why nonprofit case studies are important
• How you can write a nonprofit case study
• Best practices for writing your case study

What is a nonprofit case study?

A nonprofit case study is not as broad or data-driven as an impact report. But, it’s more detailed than an impact story.

Like an impact report, a case study examines the outcomes of a particular event. But, a nonprofit case study is more laser-focused on a particular person or group of people. And, unlike an impact story, which gives a snapshot of your stakeholders to your audience, a case study is more detailed.

In the nonprofit sector, some of the most successful case studies revolve around stories. A nonprofit case study is a chance for the charity to focus on one beneficiary or group of beneficiaries. In doing so, it combines hard data with emotional elements.

Case studies can take many formats, but a digital case study is most effective. With software like Yearly, nonprofits can embed videos, audio testimonials, photos, and more. Including visuals emphasizes the emotional part of the study.

Why are nonprofit case studies important?

A nonprofit case study allows donors and stakeholders to feel emotionally connected to your mission. Emotional connection is crucial for donor and volunteer retention. Plus, they help reinforce your brand, mission, and goals.

Nonprofit case studies are also crucial to include within impact reports and annual reports. They serve as evidence of your work.

How to write a nonprofit case study

1. Choose a beneficiary

Nonprofit case studies are usually focused on a particular individual or group of individuals. That’s why it’s important to select the right subject. Choose someone whose outcomes reflect your mission. And, someone that has an emotional story to tell—and is willing to tell it. Then, get to interviewing them.

2. Gather data

Nonprofit case studies are reliant on qualitative data. But, be sure to add relevant metrics to bolster your case. What statistics can you bring in that help to emphasize your impact? What metrics can you include that support your beneficiary’s story?

3. Draw conclusions

Once you’ve interviewed your subject and gathered all the relevant material, draw conclusions from your findings. What does this story say about your organization and the work you do? What does it say about your donors and their contributions?

Best practices for nailing your nonprofit case study

Because nonprofit case studies rely on emotional storytelling, be sure to include:

Photos and videos. Visuals are a great way to create an emotional tie between your supporters and your beneficiaries. A video of beneficiaries talking about their story, and your help, can go a long way.

Custom donation links. Donors are more likely to give when there’s an emotional tie. That’s why it’s important to include a custom donation link with your case study. That way, contributors can donate right from the study

Infographics. Case studies are all about helping readers to really understand their impact. By including charts and graphs which help to explain data, readers will feel much more connected to the mission.