By Dionna Dash
The world of health care moves quickly, taking full advantage of new tools and tests to find breakthrough discoveries each day. To support this fast-paced environment – and the nurses, doctors and other professionals who work tirelessly in it – you need to leverage the newest tools available for funding future discoveries.
One of those tools: the digital impact report. Creating your own will help your organization harness the power of multimedia in the name of good.
Since impact reports focused on health care tend to be more jargon-heavy and require longer textual explanations, it’s important to get creative to sustain your readers’ attention and offer them visuals to break up large chunks of text.
With this in mind, Storyraise has refitted the impact report template for organizations focused on health care, allowing donors to get an in-depth, eye-catching look at the influence of your nonprofit while still receiving all of the specific medical details necessary to understand your organization’s mission.
Each of the following examples created in Storyraise focuses on a different health care-related topic:
➡️ Sharp Prebys Innovation and Education Center’s report explores career and industry advancement
➡️ The Miami Center for Orthopaedic Research and Education’s report looks at university musculoskeletal research
➡️ Adventist Health and Glendale Foundation Children’s Center’s report is about childcare for the employees at a medical center
But what all these reports have in common is that they expertly navigate the digital arena, communicating impact clearly and effectively, just like health care workers do each day when delivering test results, administering procedures and changing lives for the better.
Sharp Prebys Innovation and Education Center
Despite having lots of text, this report reads easily, thanks to the smart usage of bolded and italicized phrases to highlight the most important sections of each paragraph. The photos included at each step of the way work to complement the textual narrative and break up the bulky paragraphs.
This impact report doesn’t wait until the very end to draw donors to its website. Strategic links placed along the way encourage donors to navigate to the website for more information about certain topics, getting them one step closer to making a gift. And ending with a page of bold statistics and pop-out quotes ties everything up with an impactful, attention-getting bow.
The Miami Center for Orthopaedic Research and Education
This report meets accessibility standards suggested under the Americans with Disabilities Act (ADA). There’s a strong contrast between the colors (orange and green) and the white background of each page. The design ensures that people with vision impairments or color blindness can read and interact with the report.
Large headers help with page navigation while photos of real health care workers at the university lend a human side to the medical language. Being able to tie a friendly face to scientific breakthroughs is an impactful way to connect with donors. Overall, this report is concise, clear and effective, all while keeping accessibility in mind.
Adventist Health and Glendale Foundation Children’s Center
This report includes lots of videos that offer a glimpse into the Center’s programs, needs and impact. As an organization that focuses on children, it might be difficult to get quotes from the participants themselves, and videos are a great alternative to display the children’s excitement during the Center’s programming.
Animated titles, scrolling text, expanding images and other multimedia elements draw the eye to certain aspects of the report, making this communication piece easily digestible and visually appealing.
