It’s never too early to start preparing for year-end giving. For many nonprofits, year-end giving yields more donations than Giving Tuesday. In fact, research shows that nearly one-third of annual giving happens in December.
Because the end of the year is such a popular time for charitable giving, nonprofits should make the most of the season. But, with so many charities competing for donors’ attention, it can be hard to stand out from the rest.
In this blog post, we’ll walk you through 3 ways to use a digital report to amplify your year-end giving goals.
3 Ways to Use a Digital Report to Amplify Your Year-End Giving Goals
Use a digital report to create a sense of urgency
Incentivizing last-minute donations is key. With limited time to give, donors feel compelled to contribute. A digital report, full of key metrics on your goals, and how much time you have left to meet them, will bolster these efforts. Readers will be able to clearly see where your organization needs help.
Use a digital report to get emotional
One of the biggest reasons people give is their connection to the cause and their ability to see impact. Instead of posting individual photos of videos of beneficiaries on social media, create a digital report that’s dedicated to showing supporters exactly whom their donations benefit. This easy-to-use, interactive report is the ideal digital package to encourage donations.
Use a digital report as a marketing asset
One of the best ways to encourage more donations is to spread the word. And, one of the best ways to get the word out is to partner with other organizations. They can help you target a charitable audience.
Instead of cobbling together social media posts and captions for your partners to post at the end of the year, create a digital report. Use the digital report as a marketing asset for stakeholders and partners to share with their audiences. Through social media, newsletters, and more, your digital report will give anyone a comprehensive glimpse into your goals.